Short-term rental consulting & fractional COO services.
An operator, not just an advisor
Jordan Lynde has spent his career inside short-term rental operations in one of the most competitive vacation markets in the country — the Great Smoky Mountains. At Haven Vacation Rentals, a locally owned management company operating in the Smokies since 2016, he rose through three leadership seats: Head of Sales & Client Experience, Director of Operations, and today VP of Partnerships & Revenue.
Along the way he co-founded Tendwell Cleaning Co., a vacation-rental cleaning company serving the Smokies, where he serves as COO — which means he doesn’t just talk about turnover operations, he runs them. Through Lynde Investments LLC he also owns and operates short-term rental real estate and related operating businesses.
That combination — revenue leadership at a top-performing manager, plus ownership of the operational businesses underneath — is what he brings to consulting engagements. Jordan lives in Knoxville, Tennessee with his family.
Rose through three leadership roles — Head of Sales & Client Experience, Director of Operations, and VP of Partnerships & Revenue — at a locally owned Smoky Mountain management company operating since 2016.
Co-founded and operates a vacation-rental cleaning company serving the Smokies — the unglamorous, make-or-break layer of short-term rental operations.
A private holding company spanning short-term rental real estate, operating businesses, and public-market investments.
Two ways to work together
Short-Term Rental Consulting
- Revenue & pricing strategyDynamic pricing setup and calibration, seasonality planning, and portfolio-level revenue management built around your market’s actual demand curve.
- Operations & turnoversCleaning, laundry, inspection, and maintenance systems that hold up on a 10-turnover Saturday — designed by someone who has run them at scale.
- Guest experience & reviewsMessaging playbooks, escalation paths, and standards that turn guest experience into occupancy — the compounding asset in this business.
- Market & portfolio analysisHonest underwriting of new markets and properties: what the numbers support, what they don’t, and where the operational risk hides.
Fractional COO
- Operational leadershipA seasoned operator embedded in your business part-time — owning systems, vendors, and execution so the founder can stay on growth.
- Team & vendor systemsHiring plans, accountability structures, and vendor management for cleaning, maintenance, and guest-facing teams.
- KPIs & reportingA reporting rhythm that surfaces the numbers that matter — occupancy, RevPAR, turnover cost, review velocity — and what to do when they move.
- Scale readinessThe processes, tooling, and org design to grow from dozens of doors to hundreds without the wheels coming off.
Simple to start
Book an intro call
A free 30-minute conversation about your business, your market, and where you’re stuck. No pitch — just an honest read.
Get a plain-spoken assessment
You’ll get a clear view of what’s working, what isn’t, and whether I’m the right person to help. If I’m not, I’ll say so.
Engage on your terms
Project-based consulting for a specific problem, or an ongoing fractional COO arrangement for operators who need a standing partner.
Smoky Mountains & nationwide
Frequently asked
What does a short-term rental consultant do?
A short-term rental consultant helps vacation rental owners and property managers earn more from each property — tightening pricing and revenue strategy, fixing operations and turnovers, and raising guest experience so listings rank and rebook. Engagements are scoped to your specific bottleneck rather than a fixed package.
What areas do you serve?
Jordan is based in Knoxville, Tennessee and works hands-on across the Great Smoky Mountains market — Gatlinburg, Pigeon Forge, Sevierville, and the surrounding Sevier County area. Consulting and fractional COO engagements are also available remotely to short-term rental operators anywhere in the United States.
What is the difference between consulting and a fractional COO?
Consulting is project-based: you have a defined problem — pricing, a turnover system, a new market — and need expert help to solve it. A fractional COO is ongoing, part-time operational leadership, where Jordan sits in the operator seat, owning systems and execution for a set number of days each month without the cost of a full-time hire.
Who do you work with?
Self-managing owners with a handful of cabins, co-hosts, and professional management companies scaling from dozens of doors toward hundreds. The common thread is operators who want durable, systemized operations rather than a quick fix.
How do engagements start, and what do they cost?
Every engagement begins with a free 30-minute intro call to understand your business and whether it is a fit. Pricing depends on scope and is discussed on that call — project fees for consulting, or a monthly retainer for fractional COO work. There is no obligation and no hard pitch.
Let’s talk about your operation
Book a free 30-minute intro call. Bring your numbers, your bottlenecks, or just your questions — you’ll leave with an honest read either way.
Schedule on Calendly